Innovation companies often find it complex to communicate their vision, positioning, and services to both their team and potential customers.
Their proposals are highly disruptive, and it is necessary to devise concepts and stories so that people understand them.
The teams may be small, so we must find solutions that allow us to train them and integrate our resources.
Their innovative character means that they are continually evolving. That’s why we have to provide them with flexible strategies that convey enduring concepts.
What do they need?
To flow
That the strategy is implemented with agility and starts showing results from the first moment.
Impact
In business results as well as all other areas.
Stand out
Above your competition and before those who still don’t receive or respond to your messages.
Areas of work
Strategy
The strategies design allows brands to add value to their offer, interact with their customers, and stand out from their competitors.
• Research and brand analysis
• Information and strategic messages
• A brands purpose and unique value
• Personality, values, and beliefs
• Tools: design thinking and workshops
• Customer journey
• Strategic creative direction
Identity
A coherent visual and verbal code is essential for people to correctly identify the value of brands and their impact on society and the environment.
• Conceptualization and storytelling
• Naming
• Global identity
• Voice and tone
• Responsive logos and dynamic brands
• Brand books and digital tool kits
Experience
Activating brands involves globally designing the experience they provide to the user, showing their value and their most disruptive and innovative side.
• Digital productions
• UX/UI
• Editorial productions
• Graphic design
• Illustration and motion graphics
• Signage
• Campaigns
Implementation
It’s essential to ensure that the organization’s teams implement and manage the brand correctly so that it stays strong, making it one of its most valuable intangibles.
• Team training
• Collaboration with art teams
• Use documentation and toolkits
• Brand management
• Systems to detect new opportunities
• Implementation in the organization
